The Passle Hero Academy was our inaugural user group event, on 1st February 2017 at WeWork Moorgate. Attendees had the opportunity to fill up on useful tips and tricks to make the most of Passle, and got a sneak peek at upcoming features. It was a fantastic opportunity to meet other Passle users, exchange ideas and collaborate.

There were seminars, a drop-in surgery and a talk from Dr Claire El Mouden on Why KPIs and annual bonuses don’t alter behaviour and are a waste of money.


1 February 2017

17:00-21:00 (BST)


7th Floor
1 Fore Street
London EC2Y 9DT



5-6pm — Drop-in Surgery

Have any questions about Passle? Want to learn some new tricks? Pop in for a chat with our experts!

5-5:20pm  — Seminar 1

What content should you be creating and how?

with Claire Trévien, Head of Marketing at Passle, and Chloe Whitelock Marketing Manager at PIE Recruitment (recent winners of Recruitment Agency Blog).

5:40-6pm — Seminar 2

Content Distribution: 5 techniques to try

by Claire Trévien, Head of Marketing, Passle

6:30-7pm — Keynote

Why KPIs and annual bonuses don’t alter behaviour and are a waste of money

Dr Claire El Mouden, University of Oxford

About our keynote speaker:
Dr. Claire El Mouden’s research was described by the Financial Times as ‘silo busting’ because she seeks to break down the traditional disciplinary divides between science and social science. Having gained an MPhil in social science from Cambridge, she undertook a DPhil in Biology at Oxford University researching the evolutionary origins of human social behaviour. Upon completing her DPhil she was awarded a fellowship in the Sociology Group at Oxford University’s Nuffield College where she went on to work with economists, social scientists, anthropologists, biologists and psychologists that study how people make decisions. She now works as a researcher and teacher both at Oxford University’s Department of Zoology and Blavatnik School of Government, and as a consultant to businesses that want to benefit from the latest behavioural insights research.


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Passle turns busy experts into recognized thought leaders.

Passle is a digital marketing platform that puts content back where it belongs: in the hand of experts. Unlike conventional blogs, Passle’s software facilitates on-the-go commentary with professional looking results that can be customized to fit your brand message.

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WeWork is the platform for creators. We provide the space, community and services you need to create your life’s work.

To learn more send an email to joinuslondon@wework.com or call 0203 695 4926.