Create once – publish everywhere distribution
Insightful content is a valuable asset. It is critical that it gets delivered to the right people on the right channel at the right time.
Passle’s ‘Create once, publish everywhere’ feature includes automated email digests, one-click social media posts, industry distribution platforms, 1-2-1 personal messages and deep website integrations to make sure your content gets maximum impact.
Embed Passle easily and style it your way
Passle offers three options for website integration. They can each be used in a number of ways, depending on the level of customisation you require.
Out-of-the-box design tool
Custom Design Tool allows clients to customise the header and footer of their pages. Calls-to-action can also be added as overlays.
Passle API allows your development team to create full site searches or create a ‘content hub’. You can also create & administer your biography pages – giving the fee-earners direct access to their pages – all protected by our excellent approval processes.
Embed Plugin lets clients drop content feeds in to an area of their site. Examples might be author’s feed in the biography pages of your experts, feeds for particular specialism homepage or in to a dynamic ‘content hub’.
Passle hosted content pages
Passle enables you to update and publish content quickly across your website. With consistent branding, you can keep biography pages up-to-date as well as publish topical industry insights demonstrating your thought leaders’ expertise.
As standard out of the box, posts created on Passle are published as part of a content hub. Branded to look like your website and sitting on your own domain, the content hub serves as the perfect host to your expert insights.
Approved insights are instantly published inside a flexible, custom designed template, specifically optimised for demonstrating the thought leadership of lawyers & professionals.
Bio & Team Pages
Being able to see the insights of the professionals they work with is important for clients.
Great looking and easy to maintain profile pages for your professionals and team pages to display them are an option with Passle.
Deliver content to your wider firm and activate the networks of your colleagues
Relevant team members receive notifications of new posts, sharing knowledge around the firm and allowing them to share these insights with their clients & prospects or to social media in a single click.
"My viewing rates on LinkedIn increased 800%! I also received an enquiry from a company that I had tried to get work from years ago with little success."
Deliver your content automatically to your audience’s key channels
Passle content can be automatically distributed through legal publishing networks such as Lexology, Mondaq & JD Supra.
Newsletters & automated updates
Get the insights of your professionals directly in front of your clients and prospects whether through automated updates, lightning fast newsletters or ultra targeted and effective one to one emails.
Send automated, personalised, content to your key clients and prospects based on their interests and author selection.
Employees and external users can subscribe to these updates to keep abreast of the latest thinking from across the firm on key topics.
Instantly create newsletters based on tag, author and date.
Use your existing email system or via Passle’s own system which reports back reader engagement directly to your authors.
Spread knowledge around your firm. Create internally focused emails which include sharing links to the social networks.
ISTATOY (I Saw This And Thought Of You)
Send content directly 1-2-1 to your most important clients and prospects. Hyper relevant content leads to click-through rates over 51%.