Passle brand assets

How to use the Passle brand in your marketing

Passle logo

The Passle marks include, but are not limited to, the Passle name, the Passle logo, the Passle octopus, and any word, phrase, image or other designation that clearly relates to Passle products.
Please don’t present the marks in a manner that suggests sponsorship or endorsement by Passle, or confuse Passle with another brand, when this is not the case.

Passle logo standard orange
Orange logo (on white or light background)
Passle logo standard white
White logo (on dark or orange background)

Passle octopus

The same rules apply when you use our Passle octopus (his name is Clive by the way). When using the octopus alone, always accompany it with a call to action that includes your Passle’s URL.

Passle octopus orange
Passle octopus orange
Passle octopus white
Passle octopus white

‘Powered by Passle’ badge

This badge can be used by Passle partners, design agencies and systems integrators.

Powered by Passle badge - orange background
Powered by Passle badge - white background

Passle colours

Our octopus mark or logo should always be reproduced in our Passle orange whether in print or on-screen.


249.101.59 RGB

#F9653b HEX


1645C Pantone CMYK

Passle typography

Passle’s main typeface is Open Sans.

Open Sans Font

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Give the Passle marks some room when using them with other graphic elements, at least 50% of the size of the logo itself.

Make sure the Passle marks read clearly and have sufficient contrast with a background color or photo.



Use the Passle icon in your signature to link to your Passle. Download our logo pack to get hold of the Passle octopus icon in a vector format which you can style appropriately.


Modify the Passle logo in any way, for instance by adding effects or distorting the Passle logo.

Talking about Passle

Block text option 1 (20 words)

The thought leadership platform for professional services. Making the creation of thought leadership simple, scalable and effective.

Block text option 2 (50 words)

Passle makes creating thought leadership simple, scalable & effective. The platform makes it easy for authors to create thought leadership of all formats, provides a clear approvals process, publishes content to multiple end channels and allows regular feedback on which of your most important clients are engaging.


Words and phrases

Our marks also include these words: Passle, Passle a post, Passle it, Passled, ISTATOY, and Passling.


Follow our Passle, Read our latest Passle insights, Subscribe to our Passle, Read our Passle, Find more insights on Passle. Note: These phrases should be followed by a URL to your Passle page(s).

Not acceptable

Please don’t spell it Passel!


Capitalize the word “Passle”, except when it’s part of a web or email address.


Display the word “Passle” in the same font size and style as the content surrounding it.


Use our marks as part of your own product, business, or service’s name.